![]() ![]() Hooked is based on Eyal’s years of research, consulting, and practical experience. ![]() Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Nir Eyal answers these questions (and many more) by explaining the Hook Model-a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
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